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InfoWorld Media Kit

Money is in The Cloud 04/09/2012
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Companies are looking for ways to streamline costs and processes; and cloud computing applications offer the promise of both. InfoWorld conducted a Cloud Computing study in January 2012 and the results demonstrate that IT budgets are going to cloud investments. In fact, 33% of current IT budgets are allocated to cloud-based services and survey respondents expect this percentage to increase in the coming year.

As a cloud computing solution provider, there are capabilities that must be demonstrated to be considered a strategic partner, including:
  • Experience in establishing effective security policies and procedures in the cloud
  • Offer the most effective pricing model
  • Proven sales support and services
There is great opportunity for solution providers to help organizations transition to the cloud. To review the full research and learn more about the cloud spending habits and requirements of InfoWorld’s audience, contact me at sean_weglage@infoworld.com.

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Enterprise Take Over: Smart Phones, Tablets and More 03/13/2012
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Organizations rely on technology to create efficiencies, reduce cost and build a competitive advantage. In addition to addressing those initiatives, IT departments are now facing the blurred line between personal and enterprise technology. Consumerization of IT is an area that enterprise IT needs to prepare for as more employees request to perform business functions on their personal device. To help organizations prepare for an influx of requests, InfoWorld has created a new content channel highlighting the benefits, growth potential and challenges of adopting consumerization of IT. I invite you to explore the content on the Consumerization channel and learn how IT decision-makers are using mobile, cloud and social media for business results.

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Staying Ahead of the Curve 06/02/2010
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InfoWorld has been on a roll creating tools that our audience needs to effectively perform at their job and programs technology vendors want to engage their prospects and customers.

One initiative, the Enterprise Data Explosion iGuide, has been recognized by Min’s “The Most Intriguing & Top Selling Magazine Covers” 2007 – 2010 book, which included a Most-Clicked Online Content section. The editorial iGuide tool has been created for additional topics as well—Security and Virtualization—providing in-depth explanations on a specific topic as well as dynamic sponsorship programs.

So, what’s next for InfoWorld and you?
  • Research: Stay tuned to my blog and learn about InfoWorld research on buying power, consumption, technology that is top of mind and many other key findings.
  • Programs: InfoWorld’s Test center provides third-party testing and reviews on technologies, so if you’re looking for more information on product reviews InfoWorld has a lot to share with you on their findings.
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