InfoWorld Media Kit

Everyone, including the InfoWorld team, is talking big data and how harnessing and analyzing this information can drive business value. When discussing this concept, I think of big data as large volumes of a wide variety of data collected from various sources across the enterprise. To attain the full potential of these data sets, organizations need to not only collect data but explore how to extract value and use that analysis to enhance their business and build competitive advantage. 

To gain further understanding of how this trend is impacting the InfoWorld audience and their organizations we conducted a study.  It was not surprising to learn that while big data is still in the early stages of adoption, a majority of organizations (54%) have already deployed big data projects or expect to do so, and most said that they were critical or high priority. The rapid recognition and adoption of this trend could be due to the fact that the average amount of data being measured is expected to increase by 75% within the next 12 to 18 months. Of those who plan to deploy or implement big data projects the most significant challenge is making sure the human capital exists within the company and that they are capable of supporting a big data initiative. Overall, respondents agree that having people with the right skills to extract value from big data initiatives is both important to the success of such projects and a significant challenge.

To help IT decision-makers navigate through the nuances of this trend and provide an opportunity for marketers to showcase their big data solutions, InfoWorld has launched a Big Data channel. Additionally, the editorial team is building a robust Digital Spotlight on Big Data this spring.

If you would be interested in learning more about the InfoWorld Big Data Study or how you can reach IT decision-makers through the Big Data channel or Digital Spotlight, contact me at sean_weglage@infoworld.com.

InfoWorld's audience is constantly looking for data and resources to help them excel and continue to modernize how their organization uses IT for business value. To help our audience gain a deeper knowledge of specific technologies, the InfoWorld editorial team produces InfoWorld Digital Spotlights, an in-depth topic specific tool. The next Spotlight is on Private Cloud. Cloud Computing is a key technology for helping organizations improve scalability and flexibility as well as lowering costs*, and Private Cloud is the leading cloud solution. In fact, private cloud is the number one enterprise deployment model and investments are continuing over the next 18 months**.

Highlight your solutions in this critical resource as IT decision-makers educate themselves on the evolving private cloud solutions. Sponsors will showcase their solutions while driving leads. Ad close is August 3, 2012. I look forward to speaking about this opportunity with you. Contact me at sean.weglage@infoworld.com with questions.  

Sources:
*Navigating IT: Objectives & Obstacles, InfoWorld, March 2012
**InfoWorld Cloud Computing Survey, January 2012

Companies are looking for ways to streamline costs and processes; and cloud computing applications offer the promise of both. InfoWorld conducted a Cloud Computing study in January 2012 and the results demonstrate that IT budgets are going to cloud investments. In fact, 33% of current IT budgets are allocated to cloud-based services and survey respondents expect this percentage to increase in the coming year.

As a cloud computing solution provider, there are capabilities that must be demonstrated to be considered a strategic partner, including:

• Experience in establishing effective security policies and procedures in the cloud
• Offer the most effective pricing model
• Proven sales support and services
  

There is great opportunity for solution providers to help organizations transition to the cloud. To review the full research and learn more about the cloud spending habits and requirements of InfoWorld’s audience, contact me at sean_weglage@infoworld.com.

InfoWorld has been on a roll creating tools that our audience needs to effectively perform at their job and programs technology vendors want to engage their prospects and customers.

One initiative, the Enterprise Data Explosion iGuide, has been recognized by Min’s “The Most Intriguing & Top Selling Magazine Covers” 2007 – 2010 book, which included a Most-Clicked Online Content section. The editorial iGuide tool has been created for additional topics as well—Security and Virtualization—providing in-depth explanations on a specific topic as well as dynamic sponsorship programs.

So, what’s next for InfoWorld and you?

• Research: Stay tuned to my blog and learn about InfoWorld research on buying power, consumption, technology that is top of mind and many other key findings.
• Programs: InfoWorld’s Test center provides third-party testing and reviews on technologies, so if you’re looking for more information on product reviews InfoWorld has a lot to share with you on their findings.