To gain further understanding of how this trend is impacting the InfoWorld audience and their organizations we conducted a study. It was not surprising to learn that while big data is still in the early stages of adoption, a majority of organizations (54%) have already deployed big data projects or expect to do so, and most said that they were critical or high priority. The rapid recognition and adoption of this trend could be due to the fact that the average amount of data being measured is expected to increase by 75% within the next 12 to 18 months. Of those who plan to deploy or implement big data projects the most significant challenge is making sure the human capital exists within the company and that they are capable of supporting a big data initiative. Overall, respondents agree that having people with the right skills to extract value from big data initiatives is both important to the success of such projects and a significant challenge.
To help IT decision-makers navigate through the nuances of this trend and provide an opportunity for marketers to showcase their big data solutions, InfoWorld has launched a Big Data channel. Additionally, the editorial team is building a robust Digital Spotlight on Big Data this spring.
If you would be interested in learning more about the InfoWorld Big Data Study or how you can reach IT decision-makers through the Big Data channel or Digital Spotlight, contact me at firstname.lastname@example.org.